Protect Your Brand From the “AI Info” Tag

Why Platforms Use the AI Info Label

We’ve all seen it lately – the overtly generated AI content, you know… the content images that look like AI slop or the written content that is a little too formulaic or “celebratory”. Those obvious elements will get your company posts slapped with the dreaded “AI Info” banner, but there are more subtle indicators that the social media algorithms look for that will also get your content labeled as “AI Info” – even if it was not generated with an AI tool!

So why are the platforms labeling suspected AI content?  Well, there are several reasons. While generative AI went mainstream in 2022-2023, the uptick in its use has multiplied many times over more recently.  Tools like ChatGPT and other LLMs are more mainstream today, and easily place content generation at anyone’s fingertips.  These tools allow even novices the ability to create realistic images, videos, audio, and text – flooding the social platforms with synthetic content. This flooding of AI content has led to platforms labeling the content as “AI Info” so users can tell what’s real and what could potentially be fake.  The platform’s main concern is to prevent deepfakes, misinformation, and general deception.  Their position is that this labeling provides transparency so users can assess the credibility of the content for themselves.

How Platforms Detect the AI Info Label

There are a few easily identifiable tell-tell signs (P.S. – if you are doing these, stop now!)

AI-Generated Images

• Each time a creator uses an AI platform (like ChatGPT, DALL-E, etc.) to generate an image, that AI platform plants a piece of “cryptographic metadata” inside the file – kind of like a digital watermark.  It’s hard to shake that metadata, and renaming the file isn’t going to scrub it. 

AI Patterned Test

• Platforms look for AI linguistic patterns.  If the text lacks authenticity, uses excessive em-dashes, is pun-heavy, overly uses buzzwords, or is too predictable and uniform, that is a red flag for AI use.

Emoji Overuse

• Overuse of emojis can get you labeled as “AI Info” too.

If a social platform detects that AI could have been used, your posts will be demoted. 

No platform detector is 100% accurate.  You could be doing everything right and still get slapped with that frustrating “AI Info” banner (a false positive). 

How to Avoid the AI Info Label

Here are a few helpful tips:

For Written Content:

• Make your text more human-sounding (add personal voice, opinions, specific company experiences). Vary sentence length and structure.
• Avoid repetitive transitional phrases (ex: furthermore, in addition).
• Read it out loud.  Does it sound robotic?  If it does, rewrite it.

For Graphics:

• Focus on making it original, unique, and distinct.
• Edit images in tools like Photoshop, Canva, or other design platforms. Add overlays, text, crops, backgrounds – anything you can to make it original.
• Use native files and build your artwork from scratch.

For Posting:

• Post directly in the platform’s composer rather than copying/pasting from external editors.
• Add unique elements – ask questions to your audience, ask for comments, vary your media mixes (video, stills, etc.).
• Maintain consistency in your brand voice across posts.

When to Bring in a Professional

And, if all else fails, hire a competent marketing professional or agency – like Mogul Media Works, where we fuel brands and forge moguls!