LinkedIn’s New “Seems Like AI Slop” Feature: What Marketers Need to Know
LinkedIn Releases “Seems Like AI Slop” Post Feedback Option
In July, LinkedIn began rolling out a new post reporting feature called “Seems like AI slop.” This new feature took the place of the automatic “enhanced with AI” label, which LinkedIn previously self-monitored and applied to posts in which AI was detected.
How does it work?
Users now have the opportunity to report content they believe may be AI-generated. They can access the reporting tool through the post’s three-dot menu at the top of each post in their feed. When a user selects the “Seems like AI slop” option, the post immediately disappears from their feed and the information is delivered to LinkedIn’s system. The report acts as a signal that feeds into classifiers and ranking models, which then downrank suspected slop in suggested content and posts from outside the user’s network.
This is part of a broader effort to block automation and bots while expanding verification tools. By mid-August, the reporting link had been used over 1 million times, generating a 40% decrease in views of content classified as AI slop (compared to just a few weeks earlier).
What happens if a post gets flagged?
For the user who reports a post as AI slop, that post immediately disappears from their feed. For the poster, there is no automatic removal. However, flagged posts (especially those flagged multiple times) will be deprioritized and experience reduced reach. Heavy use of AI-written content and graphics may trigger stronger enforcement via LinkedIn’s spam and automation rules.
How to reduce the risk of AI Slop flagging
- Use AI very carefully and sparingly—if at all. This applies to written caption content as well as graphics. Light editing that preserves your company’s voice is typically okay. Avoid over-editing with AI.
- Write authentically—share unique insights, data, and opinions. Overly polished text that is light on substance is a dead giveaway.
- Monitor analytics regularly—check posts for private AI-feedback notices and take corrective action if one is received.
- Avoid patterns associated with automation—mass posting (high-frequency content that prioritizes volume over quality), repetitive phrasing, and engagement bait (to name a few).
When in doubt, work with a qualified marketing team (like Mogul Media Works 😊) to curate professional content that resonates with your clients.
Visit us at www.mogulmediaworks.com to learn more.