Facebook Isn’t Over — It’s Just Getting Started (For You!)
Not seeing value from your Facebook company page? At times, we hear from our clients and construction industry peers that they don’t see the value in having a presence on Facebook. However, there are many reasons to promote your company on Facebook – from brand presence and portfolio showcases, to SEO and targeted advertising opportunities.
With 2.11 billion daily active users worldwide (250 million monthly active users in the U.S. alone), Facebook ranks #1 among social media platforms by monthly active users. When it comes to B2B organizations, 84% of C-level and VP-level decision-makers are influenced by social media content when making purchasing decisions, further highlighting Facebook’s role in executive decision-making.
It is, however, worth noting that based on 2025 trends, Meta (Facebook/Instagram) shows more favoritism towards personal, group page, and paid ad content over company pages. So, how does a company skirt that trend and maintain its page engagement? Let’s explore!
Make your company shine on the platform that still dominates
5 Ways Your Facebook Page Can Still Work Wonders
Why should my business invest its time and resources on a Facebook company page?
Brand Credibility:
A professional, regularly updated Facebook page signals legitimacy to current and prospective clients, project partners, and employees. Facebook is often one of the first places clients/prospects check for reviews/testimonials, project showcases, subject matter expertise, or contact information. Even if your company page is experiencing lower organic reach, a company page provides a hub for your brand’s story, work portfolio, people stories, and project updates. Regular posts will also enhance audience trust and credibility.
Portfolio Showcase:
Facebook is a great platform to post high-quality visuals (project photos, timelapse videos, etc.) to demonstrate capabilites. To maximize engagement, keep video content short and sweet – aim for 30-45 seconds max to win the algorithm’s favor!
Targeted Advertising:
Facebook has a very robust ad platform that allows for precise targeting. Meta ads are very affordable and help bypass the organic reach limitations you may be experiencing. How affordable? Ask us what a one-week $50 spend looks like when an audience is targeted properly – you will be amazed!
SEO and Discoverability:
Facebook pages can appear in Google searches, increasing your company’s online visibility. Optimizing key words and contact details helps clients and prospects find you.
Recruitment:
This is especially relevant to the construction industry, which often needs skilled craftspeople (median Facebook demographic is those aged 25-44, representing 44% of U.S. users, 56% of whom are male). A Facebook page demonstrates your company culture, career opportunities, and employee spotlights which help attract top talent in a very competitive market.
In Summary
Despite algorithmic challenges, a Facebook company page remains a versatile tool for your brand, supporting branding, client trust, and targeted outreach at no or low cost. With a vast user base, including B2B decision-makers, and seamless integration with Meta tools, Facebook is a valuable channel for increasing visibility.
If you’d like to learn more or are interested in a consultation, reach out to the Mogul Media Works team at info@mogulmediaworks.com.