Why Platforms Use the AI Info Label We’ve all seen it lately – the overtly generated AI content, you know… the content images that look like AI slop or the written content that is a little too formulaic or “celebratory”. Those obvious elements will get your company posts slapped with the dreaded “AI Info” banner, but…
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Social media in the construction industry is evolving, and the companies that pay attention are already seeing the difference. These construction social media trends show how commercial and industrial brands are evolving online. We are saying goodbye to the days when posting just a polished project photo was enough. Today, audiences want authentic, engaging content that shows…
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Emojis can add personality, break up text, and convey emotions quickly, but they can feel overwhelming and distracting when overused. The key is balance: treat them like seasoning, enhance the flavor without overpowering the dish. Below is a quick overview of emoji principles, plus some dos and don’ts!  Emoji Principles Do Emojis Actually Increase Views…
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In 2025, social media drives B2B marketing, with 90% of marketers using it as their top content distribution channel. With decision-makers researching solutions online, selecting the right platforms is key for lead generation and thought leadership. Here’s a consolidated snapshot of the best platforms for B2B success based on current marketing trends. LinkedIn leads B2B…
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Not seeing value from your Facebook company page?  At times, we hear from our clients and construction industry peers that they don’t see the value in having a presence on Facebook. However, there are many reasons to promote your company on Facebook – from brand presence and portfolio showcases, to SEO and targeted advertising opportunities.  …
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